More than half of global web sales1 last year took place on marketplace sites.
1Digital Commerce 360, 2020
And over the last two years, several major retailers including Amazon, Walmart, and Target, have begun encouraging brands to shift from retail wholesale towards marketplace selling.
Marketplaces represent your brand’s opportunity to explore new routes to market.
While consumers may not notice the difference when shopping online, marketplace selling requires the brand or distributor listing the product to manage order processing, shipping, and customer service beyond traditional wholesale commerce.
You need a unified data platform that can manage order and inventory data from each marketplace channel alongside the core product information that powers your brand’s product listings.