The product detail page is the new shop window. Retailers and distributors don’t want a generic one-size-fits-all product experience. Your syndication solution needs to do more than move content from here to there. It has to move the right content and empower you to continually optimize it to fit the changing requirements of every channel.
Salsify’s activation platform is purpose-built to help brand manufacturers win on the digital shelf. We empower brands to manage channel-specific versions of their product content, validate content readiness against the unique requirements of every channel, and continuously optimize product content to drive engaging product experiences across all of their commerce channels.