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    PIM

    PIM, or product information management, is the organization of data on each SKU a brand manufacturer sells.

    What is PIM?

    PIM, or product information management, is the organization of data on each SKU a brand manufacturer sells.

    This product data and digital assets can include marketing copy, feature descriptions, logistics information, and more. PIM platforms were created to make the management process as efficient as possible. 

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