Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
User testing is when website visitors or consumers use a product, website, or service — often before it goes live to a wider audience — so the business can test its usability.
Before launching a product, website, or service, many businesses conduct user testing to identify any gaps or problems, evaluate the usability of the site or product, and determine if it’s ready to go live to a broad audience.
The main benefit of user testing is that it gives business insight into what’s working and what’s not directly from primary users who will be engaging with the site or product after launch.
There are several ways businesses can conduct user testing to gain this insight, including A/B testing, surveys, focus groups, usability tests, and beta testing. In each of these cases, the goal is to ensure the testers fully engage with the product or site and that the business gathers and organizes their feedback.
With the insights they gather from user testing, businesses can make necessary adjustments without running the risk of turning large groups of users away after launch.