Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
Learn MorePIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Customer Blog
Gain the latest tips, industry trends, and actionable ecommerce insights.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadUser feedback is information and insights that consumers provide to businesses about their likes, dislikes, needs, and desires related to the business.
User feedback is critical to businesses, as it provides them with insights directly from those engaging with the brand and using their products.
Businesses gather user feedback through email surveys, in-app surveys, rating systems, customer service rankings, and more. These might take the form of something in-depth, such as having a discussion with a representative, or something quick and easy, such as rating an interaction on a simple scale.
Regardless of the depth of the insights, user feedback helps businesses adapt their marketing, product, and sales efforts to better meet the needs of their consumers. If multiple consumers rate a particular ecommerce product page low, for example, the business might adjust core areas of the page to more effectively give consumers what they need.
User feedback can also be helpful for determining a website’s gaps or missing features, which can help the business learn where to put its development efforts.