Register Now
CommerceXM
CommerceXM Platform
ProductXM
SupplierXM
CommerceXM Network
ServicesXM
SupportXM

CommerceXM

Combine speed and access with the ability to govern and control core data and product information.

Learn More

Salsify Product Experience Management

Empowering brands to manage, syndicate, and optimize product content at scale.

Learn More

Salsify Supplier Experience Management

Empowering retailers to collect, list, and enrich product content at scale.

Learn More

Salsify Commerce Experience Management Network

The leading commerce experience management solution and only unified and adaptive system of record.

Learn More

Salsify Services

Maximize success with service offerings designed to deliver measurable results.

Learn More

Salsify Support

Maximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.

Learn More
Products and Capabilities
Activation
Enhanced Content
Automated Insights
Digital Catalogs
DTC
Orders & Inventory
Product Information Management
Product and Capabilities
Product Listing
Content Enrichment
Product and Capabilities
Partner Solutions
Connectors
GDSN
Open Catalog

Learn how the Salsify CommerceXM Platform works as the foundation for every Salsify solution.

Learn how Salsify ProductXM empowers brands to win on the digital shelf.

Learn how Salsify SupplierXM empowers retailers to win on the digital shelf.

Learn how the Salsify CommerceXM Network brings brands and retailers together.

Product-Content-Activation-icon-white-01
Salsify Activation

Syndicate and publish product content to any consumer touch point.

Learn More
Enhanced-Content-icon-White-01
Salsify Enhanced Content

Enrich and optimize product pages to create engaging shopping experiences.

Learn More
Automated-Insights-Icon-White-01
Salsify Automated Insights

Close the loop on product performance with measurable analytics.

Learn More
Digital-Catalog-Icon-white-01
Salsify Digital Catalogs

Keep product data organized and up to date.

Learn More
D2C-Commerice-Icon-White-01
Salsify DTC

Manage product data on brand-owned ecommerce platforms.

Learn More
Orders-Inventory-Icon-03-01
Salsify Orders and Inventory

Integrate the fulfillment data exchange necessary for marketplace selling.

Learn More
PIM-Icon-White-03
PIM

Manage product information and optimize it for success across every channel.

Learn More
Product-Listing-Icon-White-01
Salsify Product Listing

Collect all of the data needed to list products quickly and accurately.

Learn More
Content-Enrichment-Icon-white-01
Salsify Content Enrichment

Collect the high-quality content necessary to optimize ecommerce experiences.

Learn More
Partner-Solutions-Icon-White
Salsify Partner Solutions

Leverage the best network of essential service and solution providers in the industry.

Learn More
Connectors-Icon-White-01
Salsify Connectors

Establish direct connections to efficiently collaborate and publish superior product experiences.

Learn More
GDSN-Icon-White
Salsify GDSN

Manage and syndicate GDSN operational data alongside other product data and marketing content.

Learn More
Open Catalog icon
Salsify Open Catalog

Drive collaboration between brands and retailers with a free, open, and standardized product catalog.

Learn More
Solutions
Salsify Solutions

Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.

Salsify for Brand Manufacturers

Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Salsify for Retailers

Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify for Distributors

Empowering retail distributors to manage unique ecommerce product data management needs.
Why Salsify
Why Choose Salsify

Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.

Origin (Our) Story

Learn why Salsify was founded and explore our vision for the future of commerce.
The Digital Shelf

Unpack everything you need to know about the digital shelf.
Our Partners

Partner with Salsify and join the top global retailers, technology platforms, agencies, and consultancies.
Company
Company

​​Salsify drives results for customers worldwide, empowering them to win on the digital shelf.

Executive Team

Meet the Salsify executive team, and learn how they ​​help our customers succeed.
Press

Explore the latest Salsify news and media announcements.
Careers

Discover your next career opportunity, and help Salsify shape the future of commerce.
Resources & Tools
Resources & Tools

Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.

Resource Library

Explore our resource library to get everything you need to win on the digital shelf.
Blog

Read our blog to get actionable insights for navigating changing markets and industry demands.
Engineering Blog

Read our engineering blog to get helpful developer resources and insights.
Reports

Download our reports to access the latest cutting-edge industry data and research.
On-Demand Webinars

Watch our on-demand webinars to gain expert advice and tips from our community of industry leaders.
Events

Register for our upcoming in-person and virtual events to connect with other industry insiders.
Product Updates

Review the latest Salsify product updates to explore our latest innovations.
Knowledge Base

Investigate our knowledge base to build your Salsify skills and understanding.
API

Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Request Demo
    Request Demo

      Urgency Marketing

      Urgency marketing is a tactic where businesses use phrasing around scarcity, immediacy, or timeliness to compel consumers to make a purchase.

      What Is Urgency Marketing?

      All marketing techniques are aimed at driving consumers down the sales funnel to make a purchase. Urgency marketing is one type of technique that urges consumers to purchase quickly.

      Urgency marketing comes down to language and purchasing availability. Adding a discount to an item and emphasizing that the reward ends within a specific time period, for example, encourages the consumer to buy the product before the discount runs out. 

      Similarly, highlighting that a product has limited stock is a form of urgency marketing that compels consumers to purchase before the product runs out.

      In each of these cases, the business uses language that emphasizes the urgency around buying the product, implying that if the consumer doesn’t buy soon, they might not be able to get the product or the reward at all.

      In the ecommerce landscape, where consumers have nearly infinite shopping options, urgency marketing can help drive conversions.

      Salsify & the Future of Shopping

       

      Related Terms

      Related Resources

      Guide

      What Is Ecommerce Inventory Management? A Digital Shelf Guide
      Guide

      Amazon Vendor Central vs. Seller Central: Which Is Right for My Brand?
      Video

      How To Build Winning Shopping Experiences
      Video

      What Is Omnichannel Commerce?
      Infographic

      What Are the Omnichannel Commerce Touch Points?
      On-Demand Webinar

      Why a PIM Solution is Essential for Your Ecommerce Strategy
      Report

      How To Break Down Commerce Barriers and Convert More Customers
      Infographic

      Consumer Trends: 3 Things Today’s Omnichannel Shoppers Want From Brands

      See Salsify in Action

      Bring your team, tools, and data together to launch high-impact inbound marketing campaigns in less time.

      Request a demo