Transaction Abandonment Recovery

What Is Transaction Abandonment Recovery?

Abandonment occurs when a customer engages with a brand or even places an item in their online shopping cart but never completes their purchase. Transaction abandonment can occur even during the checkout process if, for example, a shopper adds their payment information to the point-of-sale but never clicks "place order."

Transaction abandonment recovery is the process of identifying these shoppers and sending them targeted marketing assets to reengage them and encourage them to complete their purchase.

The transaction abandonment recovery process relies heavily on ecommerce or product experience data, which can help segment customers according to where they were in their shopping journey before abandoning their transaction. Once the brand has this information they can send promotional messages, emails, or discounts to pull the shopper back into the ecommerce ecosystem.