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    Digital Shelf

    The digital shelf is the collection of diverse and rapidly evolving digital touchpoints used by shoppers to engage with brands and discover, research, and purchase products.

    What is the digital shelf?

    The shopping journey, from discovery to purchase, is non-linear, random, and happening all the time.

    Consumers today discover, research, and shop products with the aid of digital experiences.

    No matter where they buy - in a retail store, from a social influence post, or on an ecommerce site - a shopper creates their own personalized, digitally-influenced journey.

    To win in this new world, you must take control of your digital shelf.

    Learn more here.


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