Subscription Commerce Platform

What Is a Subscription Commerce Platform?

A subscription commerce platform facilitates the transactions related to subscription-based ecommerce. In a subscription model, a consumer makes an initial purchase for a subscription plan, such as a recurring meal box or a monthly curated box of beauty products.

Then, the brand ships the box on a regular basis according to the specifics of the consumer's plan. A subscription commerce platform serves as the foundation for these transaction, enabling consumers to create profile accounts that house their box preferences and payment credentials.

After a consumer purchases a subscription, the commerce platform then processes a payment transaction on a recurring cadence and notifies both the consumer and the brand of the recurring payment. Then, the commerce platform facilitates the order fulfillment process on the brand's end, enabling teams to quickly get subscription boxes to consumers. By using a subscription commerce platform to process subscriptions, brands get access to critical data and regular revenue that can further enable them to improve the customer experience.