Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
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Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
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Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
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Gain the latest tips, industry trends, and actionable ecommerce insights.
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API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadStock keeping units (SKUs) are alphanumeric codes given to products that help brands and retailers manage, track, and optimize their inventories.
At the most basic level, SKUs help retailers keep track of their products across departments and store locations. Organizations create custom SKUs for their products, which allows them to stay organized and identify products efficiently.
SKUs typically align with the department and category in which the product lives. For apples, for example, a retailer might assign a SKU that signals both “food” and “produce” to clearly indicate where the apples are shelved.
By giving a business a clear, organized way to gain insight into their products, SKUs can also help retailers track and manage sales. This enables them to adjust stock according to sales trends, better understand consumer interaction with products, and adjust their merchandising or store layout to best meet the needs of their customers.
SKUs also allow employees to quickly look up a product to give customers details such as how many units are currently in stock.