Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Social selling is when businesses directly connect with potential customers on social media channels to develop a connection, build loyalty, and drive sales leads.
Many brands have been using social media to market to existing and potential customers for years, but social selling takes these initiatives one step further. When businesses use social selling tactics, they build meaningful relationships directly with potential customers on social media to help develop brand trust and loyalty.
In most cases, businesses will use social media to explain how their products help solve problems that their customer base might be facing; connect with customers’ interests and needs; and authentically engage in conversation with customers.
Some brands also use social listening tools, which can help them identify which potential customers are already exploring the brand or how the brand’s competitors are engaging with customers. This data enables brands to strategically engage new prospects through social selling.
Social selling is critical to today’s ecommerce landscape because customers are increasingly using social media to find, browse, and purchase products.