Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Explore our resource library to get everything you need to win on the digital shelf.
Watch our on-demand webinars to gain expert advice and tips from our community of industry leaders.
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Social selling is when businesses directly connect with potential customers on social media channels to develop a connection, build loyalty, and drive sales leads.
Many brands have been using social media to market to existing and potential customers for years, but social selling takes these initiatives one step further. When businesses use social selling tactics, they build meaningful relationships directly with potential customers on social media to help develop brand trust and loyalty.
In most cases, businesses will use social media to explain how their products help solve problems that their customer base might be facing; connect with customers’ interests and needs; and authentically engage in conversation with customers.
Some brands also use social listening tools, which can help them identify which potential customers are already exploring the brand or how the brand’s competitors are engaging with customers. This data enables brands to strategically engage new prospects through social selling.
Social selling is critical to today’s ecommerce landscape because customers are increasingly using social media to find, browse, and purchase products.