Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
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Manage all product content in one central system of record.
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Intelligence Suite
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2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadSocial listening tools are technologies that monitor, review, and analyze discussions on social media pertaining to a particular product, brand, or topic.
Many customers turn to their favorite social media platforms to find, purchase, and talk to others about brands, products, and services. Social listening tools are automated technologies that scan online discussions to spot and analyze specific keywords. For example, a brand could use a social listening tool to find consumer conversations that mention the brand name.
The technology then identifies discussions on social media platforms related to the brand, then consolidates and analyzes findings. Sentiment analysis tools, for instance, examine the tone or inflection of written responses, while tracking technologies can identify consumer buying trends.
Brands can use social listening tools — and the data they gather — to make more informed decisions about how to engage with shoppers on the social platforms they prefer.