Short message service (SMS) marketing is when a brand promotes products, announces business updates, or otherwise engages with consumers via text message.
Short message service (SMS) is a type of opt-in communication in which businesses or individuals engage others via text message. When businesses use SMS for marketing purposes, they send text messages directly to consumers who have opted into this communication that promotes products, gives discounts, or announces business updates.
Businesses can also use short message service (SMS) marketing to provide consumers with information regarding their purchase, including confirmations, shipping updates, and delivery notices. While these communications don’t directly promote products, they enhance the customer experience and develop retention-building loyalty.
Since consumers are increasingly using their mobile devices to find, research, and purchase products, short message service (SMS) marketing is an adaptive promotional tactic designed to engage customers in the ways they prefer. In fact, most data privacy and consumer protection laws require consumers to submit consent for receiving SMS messages from brands, which ensures brands only interact with already-engaged consumers.