Shopping Cart Recovery Software

What Is Shopping Cart Recovery Software?

Shopping cart abandonment is when a consumer places an item in their digital shopping cart and leaves the site before completing the purchase. Shopping cart recovery software is technology brands can use to automate the process of re-engaging customers who abandon their cart, saving the brand significant time and resources otherwise spent on manual outreach.

Different shopping cart recovery software does different things. Some launch a promotional pop-up to customers who try to click out of their cart before purchasing. Others send automated follow-up emails with discounts and engaging marketing materials. Others provide specific data that enables the brand to identify why and how the shopper abandoned their cart.

Each of these software services helps keep shoppers engaged and helps brands make strategic adjustments to prevent more shoppers from abandoning their carts.