Shopping Cart Analytics

What Are Shopping Cart Analytics?

Shopping cart analytics are essentially consumer behavior metrics — but focused almost exclusively on customers' online shopping carts.

This data includes:

• How often shoppers are abandoning their shopping carts
• Which products shoppers frequently buy together
• Which promotions or discounts are leading to consumers adding specific products to their carts
• Which checkout issues are causing shoppers to abandon their carts
• How long shoppers are letting products sit in their carts before making a purchase

This data — and many other metrics — enable brands to better understand their shoppers, including their needs, interests, and buying patterns. With this information, brand teams can make more informed decisions about where to put their sales and marketing efforts.

If a brand finds that shoppers frequently buy two products at the same time, for example, they can create marketing campaigns promoting product bundles to capitalize on consumers' interests. In this way, shopping cart analytics help brands create and launch more effective customer engagement and sales initiatives.