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    Shopping Cart Abandonment Rate (CAR)

    Shopping cart abandonment rate (CAR) is the ratio of the number of abandoned ecommerce shopping carts to the number of initiated customer transactions that were not completed.

    What Is Shopping CAR?

    By analyzing shopping cart abandonment rate, ecommerce teams can understand customer behaviors and preferences. Studies report on a multitude of reasons shoppers may decide to abandon a transaction, such as website malfunctions and the discovery of high shipping costs and long delivery times. 

    As a brand or retailer, you should strive to optimize digital shopping experiences and address any obstacles customers may experience during their initial engagement with your website and throughout their buying journey.

    Salsify & the Future of Shopping

     

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