The search engine results page (SERP) is the search engine’s results or page rankings in response to a user’s search query.
A search engine results page (SERP) is an important part of a search engine optimization (SEO) strategy. It’s Google’s (or another search engine’s) list of pages, in order of relevance and quality, in response to a user’s search query. Search engine results pages (SERPs) often include organically ranked pages, pay-per-click (PPC) ads, and other paid search results.
The higher the SERP, the more likely it is that a user will click through to the website. That’s why most businesses put considerable energy and resources toward boosting their SEO performance and reaching a number one SERP spot.
Businesses can gain SERP traction by conducting keyword analyses to determine which keywords users are using frequently to find the information they need. Then, businesses can apply these keywords to their websites and ecommerce content to signal to Google that their site will provide users with the right information.