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    Return on Investment (ROI)

    Return on investment (ROI) is a measure of profit in relation to the amount a brand or retailer allocates to specific initiatives.

    What Is Return on Investment (ROI)?

    Brands and retailers can gain valuable insights through analyzing return on investment (ROI) as a performance indicator, whether for a single advertising campaign or an overall marketing program. ROI data can help teams make the case for requesting a higher marketing budget — or make informed decisions on how to allocate resources to the campaigns that add the most value. Critical drivers of return on investment (ROI) in ecommerce marketing are defined as decreasing time to market of a new product; increasing product page conversion; expanding SKU count; and growing market share.

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