Combine speed and access with the ability to govern and control core data and product information.
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Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
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Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
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Learn MoreLeverage the best network of essential service and solution providers in the industry.
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Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Retail channels are the various places consumers can purchase products, including in-store locations, ecommerce websites, or catalogs.
Retail channels are essentially distribution sites through which consumers can purchase products. Because today’s commerce landscape is fast-paced and multifaceted, most businesses establish multiple retail channels — including online ecommerce sites, brick-and-mortar stores, social media commerce, and more — to give consumers several purchasing options.
Most successful businesses, however, employ omnichannel retail systems that connect all channels, providing a seamless shopping experience for consumers.
Within this system, a consumer could browse products on social media, purchase a product on the retailer’s website, and then pick up the product in-stores without encountering any roadblocks.
Managing multiple channels can be complex, so many retailers create detailed channel strategies that outline their marketing and sales tactics, consumer needs, and workflows per channel and across the ecosystem.
This allows them to ensure that consumers have consistent, cohesive experiences as they move from channel to channel.