Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
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2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadRadio frequency identification (RFID) sensors are wireless technologies that use radio waves to track items, people, or animals.
Radio frequency identification (RFID) sensors have become helpful tools in commerce supply chains, as they can help businesses track and identify items as they move through warehouses, distribution centers, and retail locations.
If a business or warehouse tags an item with an RFID sensor, they can then use a radio wave signal to identify the location of the item. The sensor then passes information about the item back to the radio wave sender, enabling them to keep track of the item as it moves.
Compared to other tracking methods, like QR codes and barcodes, RFID sensors work across far larger distances. For this reason, they’ve become popular tools for global distribution and inventory management.
Because this technology works long-range via radio waves, businesses that use it should also create strong security protocols to ensure product data stays safe within the supply chain.