PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Download Salsify's report to get insights into the latest trends and consumer behaviors.
Product-led growth is when a business earns more conversions, higher customer loyalty, and increased revenue directly from a strong product experience.
Previously, tactical in-store sales strategies sold products. But in the modern ecommerce landscape, in which consumers increasingly demand convenience and control, many customers are eschewing traditional sales reps in favor of determining their own opinions about product quality.
Product-led growth occurs when brands can create products and product experiences that drive consumers to not only buy more items but also become loyal ambassadors for them.
Ultimately, a product-led growth strategy requires a solid product that helps solve a consumer need. But for a product-led growth strategy to be successful, brands need to integrate their sales, marketing, product, and customer engagement initiatives, as all of these impact the overall product experience.
Zoom and Slack, for example, stood out from their competitors during the COVID-19 pandemic not only because they offered top-notch products but because the brands were able to connect their product development and marketing strategies seamlessly, leading to increased sales.