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Product information management (PIM) integration is the process of connecting PIM software with a business’ other technologies and services.
Product information management (PIM) systems help companies manage, optimize, and activate product information needed to sell and market products across distribution channels. They give businesses a single source of truth for their product information, which helps streamline data-sharing processes.
PIM integration is the process of combining and connecting this system with other critical data management systems, including a master data management (MDM) system, a data asset management (DAM) system, and a product experience management (ProductXM) solution. MDM tools handle all types of data within an organization, including customer data, product data, and contracts. A DAM, on the other hand, helps businesses manage rich media assets like images and videos. ProductXM focuses on the customer experience, helping businesses produce consistent content that meets customer needs.
Integrating a PIM solution within these other technologies gives businesses a fuller view of their product data, facilitates effective workflows, and prevents product information errors from occurring.