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    Product Feed Specification

    A product feed specification is a set of requirements that outline the product data formatting for a brand or retailer’s online presence.

    What Is a Product Feed Specification?

    Brands and retailers use distinct systems for managing, storing, and distributing their product data to various digital sources. One brand, for example, might use a product experience management (PXM) solution to share product data with retailers, while another might use a product information management (PIM) system. Each of these systems — along with the product and marketing teams that distribute content — have strict requirements for how product data should be formatted. If a brand doesn’t follow a retailer’s product feed specification, it risks having their product details rejected. A PXM solution enables brands, retailers, and distributors to manage various product feed specifications from a single source of truth. Teams can automatically surface data requirements to ensure alignment, streamlining the syndication process and speeding up time to market.

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