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    Product Detail Page (PDP)

    A product detail page (PDP) is a customer-facing webpage outlining core details about a specific product.

    What Is a PDP?

    A PDP offers online shoppers the opportunity to learn more about a specific product, often offering compelling product imagery and videos, detailed product descriptions, customer reviews, and other rich media.

    As the digital shelf evolves, PDPs will continue to grow in importance for brands and retailers. These customer touchpoints will allow you to create engaging shopping experiences.

    Here's how Salsify's Product Experience Management Platform works.

     

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