Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
Learn MorePIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Customer Blog
Gain the latest tips, industry trends, and actionable ecommerce insights.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadA product data ecosystem is a combination of applications and analytical tools that collect, evaluate, and derive insights from product data.
In ecommerce, collecting, maintaining, and organizing product data is everything. It enables supply chains to run smoothly and customers to access accurate information. A product data ecosystem is the technical and workflow infrastructure a business uses to gather and analyze product data.
With a strong product data ecosystem, ecommerce businesses can create tailored, brand-aligned marketing materials; better understand their customers’ needs; and streamline their supply chains. In most cases, all parties involved in a supply chain have access to varying levels of product data within an ecosystem.
Many product data ecosystems include different types of applications, platforms, and software, including a product data management (PDM) system that can automate content publishing and standardize data; a master data management (MDM) system, which organizes all of an organization’s data; and a customer relationship management (CRM) system that analyzes customer information to create compelling product experiences.