A product data ecosystem is a combination of applications and analytical tools that collect, evaluate, and derive insights from product data.
In ecommerce, collecting, maintaining, and organizing product data is everything. It enables supply chains to run smoothly and customers to access accurate information. A product data ecosystem is the technical and workflow infrastructure a business uses to gather and analyze product data.
With a strong product data ecosystem, ecommerce businesses can create tailored, brand-aligned marketing materials; better understand their customers’ needs; and streamline their supply chains. In most cases, all parties involved in a supply chain have access to varying levels of product data within an ecosystem.
Many product data ecosystems include different types of applications, platforms, and software, including a product data management (PDM) system that can automate content publishing and standardize data; a master data management (MDM) system, which organizes all of an organization’s data; and a customer relationship management (CRM) system that analyzes customer information to create compelling product experiences.