Page speed refers to the amount of time it takes for a webpage to load after a visitor has opened the page or clicked on an element within the page.
In today’s fast-paced ecommerce landscape, consumers want information about products within seconds — not minutes. That’s why business webpages must load quickly. If they’re too slow, they risk losing customers who can find information elsewhere.
Several factors impact page speed:
While businesses can’t control the latter, they can ensure that they are setting their website up for success by optimizing content files and removing dead code from the backend of the site.
Most major search engines use page speed as one of many optimization metrics, with slow-loading pages hurting websites’ search engine optimization (SEO) scores. As such, many businesses use analytics programs to determine their page speed, how it might impact visitor engagement, and how they can improve it.