Localized websites are web domains that have been adapted or translated into the culture and language of a specific region, country, or area.
Website localization is about more than language translation. Changing the language to make a website accessible to a particular audience segment is part of the localization process, but it’s not the only part.
Localized websites take other cultural elements into account, such as legal requirements, payment methods, consumer buying behaviors, and cultural differences around products and social interactions.
The localization process starts with a business conducting in-depth audience research to determine who their current audience base is and which segments they might be able to reach and capture. Then, the business creates a globalization strategy that accounts for budget, timeline, market research, and website guidelines.
Market research is central to creating localized websites because it tells the business what consumers in a particular market want from the site’s pages, products, and product descriptions. It also usually involves keyword research to see which terms consumers in that market regularly search for.