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    Lead Magnet

    A lead magnet is a marketing term and strategy that includes offering a product, service, or resource of value with the purpose to engage with new customers.

    What Is a Lead Magnet?

    Brands and retailers use lead magnet strategies to generate consumer interest in learning about their business. This may include offering a trial subscription service or product samples. The new customer may request a new sample by providing their contact information, and it is this exchange between the brand or retailer that defines this strategy. As part of an omnichannel ecommerce strategy, lead magnet campaigns can help brands and retailers achieve higher customer conversion rates — while also promoting brand recognition and loyalty.

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