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    Key Performance Indicator (KPI)

    Key performance indicators (KPIs) are quantitative measures of a brand or retailer’s performance relative to a set of defined business objectives in assessment of success.

    What Is a KPI?

    Ecommerce teams rely on key performance indicators to evaluate a brand or retailer’s success in achieving a defined set of strategic and operational goals. KPIs can include quantitative and qualitative values — and relative to ecommerce, they can encompass the study of average order value, gross profit, acquisition cost, customer lifetime value, and customer acquisition cost.

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