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    Key Performance Indicator (KPI)

    A key performance indicator (KPI) is a quantitative measure of a brand or retailer’s performance relative to a set of defined business objectives in the assessment of success.

    What Is a Key Performance Indicator (KPI)?

    Ecommerce teams rely on a key performance indicator (KPI), or, often multiple KPIs to evaluate a brand or retailer’s success in achieving a defined set of strategic and operational goals. A key performance indicator (KPI) can be a quantitative or a qualitative value — and relative to ecommerce, KPIs can encompass the study of average order value, gross profit, acquisition cost, customer lifetime value, and customer acquisition cost.

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