Intent-Based Product Matching

Intent-based product matching is an approach to marketing in which brands use artificial intelligence (AI) to match customers with products based on how well the product meets the customer’s needs.

What Is Intent-Based Product Matching?

Today, most brands and consumers rely on keyword-driven search engine optimization strategies to find products and services. In this scenario, a consumer types a product or product description into a search engine, and the engine connects those keywords to the same terms on product pages to serve up results. Intent-based product matching is an advanced form of this strategy that goes beyond keywords. Instead, the brand employs AI to analyze the customer’s purchasing history, browsing history, and search terms to generate an understanding of their goals and needs. Then, it finds and serves up products that meet those needs. Because intent-based product matching is a more personalized form of product marketing and search, it helps build trust and brand loyalty, while providing a smoother customer experience. By optimizing product descriptions for intent-based product matching, brands can reduce abandoned carts and deliver high-quality shopping experiences.

See Salsify in Action

Bring your team, tools, and data together to launch high-impact inbound marketing campaigns in less time.

Intent-Based Product Matching

What Is Intent-Based Product Matching?

Related Terms

Related Resources

PXM AI Manifesto: How AI Transforms Product Experience Management

Think Like a Shopper: What Consumer Research Tells Us About Winning in 2025

See Salsify in Action