Instagram checkout allows consumers to purchase products directly, quickly, and securely without leaving the mobile Instagram app.
Every step of Instagram Checkout is done without leaving the Instagram app. If an item is available for purchase, a small shopping icon will appear on the brands’ products. By clicking on this icon, shoppers will be directed to a product link that will provide a checkout option. First-time buyers on Instagram Checkout will be required to enter their name, email, billing information, and shipping address, but the app will save the information for future purchases. Instagram will also provide them with shipping and delivery information within the app.