Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Explore our resource library to get everything you need to win on the digital shelf.
Watch our on-demand webinars to gain expert advice and tips from our community of industry leaders.
Register for our upcoming in-person and virtual events to connect with other industry insiders.
A heatmap is a data visualization that displays certain values — such as a user’s time spent on a particular part of a webpage — with different colors.
Heatmaps are useful data visualization tools, especially for businesses with online presences, because they’re able to easily show contextual data.
For example, an ecommerce business might use a heatmap to illustrate where and for how long a user engages with a product page. The heatmap might show that users engage heavily with above-the-fold product details, which would be displayed in one color, but less on below-the-fold ads, which would be displayed in another color.
Heatmaps can also show a number of other types of data, including clicks, scrolling, or general user movement on a website. Brands who use heatmapping data typically partner with a software solution that captures user engagement, aggregates that data, and visualizes it for the brand.
This process gives the brand useful insight into which parts of the page drive the best consumer interaction — empowering them to further enhance those areas or adjust other areas to drive movement elsewhere.