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    Graphics Processing Unit (GPU)

    A graphics processing unit (GPU) is a computing technology that processes data primarily to create images, videos, and other high-quality graphics.

    What Is a GPU?

    The graphics processing unit (GPU) was designed largely to advance image creation at scale. With a GPU, a computer or artificial intelligence (AI) can create visual effects, such as images, videos, digital illustrations, and more, utilizing techniques like shadowing and color variation to increase realism. More recently, developers have used GPUs in combination with deep learning solutions to advance search engines, content generators, and other AI technologies. In ecommerce, consumers are increasingly using visual content to find, research, and purchase products. Brands can meet this need by using GPU-powered AI to create visual content that showcases their products. GPUs can also help brands personalize shopping experiences, aid in visual product searches, create dynamic pricing, and support AI chatbots. Brands can also access real-time business and customer data with GPU-backed AI, enabling them to address gaps and optimize their product content.

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