A go-to-market strategy or GTM strategy is a plan a business creates to engage customers when launching a product or service.
Launching a new product takes significant planning and organization. Without identifying the right audience to market to and establishing a strong go-to-market (GTM) strategy, a business risks losing money and time.
A go-to-market strategy (GTM strategy) is typically a step-by-step breakdown of the core elements of a product launch, including:
Businesses need a go-to-market strategy (GTM strategy) whether they’re launching a new product in an existing market or moving into a new market entirely. Staying organized and focused on key goals will help the brand reach the right audience and compete effectively with other brands.