PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation
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Activation Insights
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GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
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API
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Geotargeting is a marketing technique in which brands identify and develop advertising for specific locations using consumer data to ensure their ads resonate with potential customers in that area.
As the ecommerce landscape evolves, marketing initiatives are needing to simultaneously broaden out to capture more consumer segments and narrow to provide more personalized advertising to niche segments. Geotargeting is one way of tapping into the needs and wants of a particular customer base living within a specific location.
To create effective geotargeting campaigns, brands first need to understand their audience segments by region or location. This involves gathering consumer data to better understand the needs, behaviors, and purchasing habits of those within a defined geographic boundary.
Then, brands need to use advertising technology to ensure consumers within that region — or who enter into that region — receive advertising targeted to their needs. Some mobile apps or APIs will deliver advertising to a selected consumer as soon as they enter into a defined region or location. This geotargeting enables brands to provide more personalized marketing that boosts the consumer experience.