Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
Learn MorePIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
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Gain the latest tips, industry trends, and actionable ecommerce insights.
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Investigate our knowledge base to build your Salsify skills and understanding.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadAn exit rate measures the percentage of visitors who view and click out of a particular webpage after visiting other pages on the same website.
Unlike a bounce rate — which measures the percentage of people who entered and exited a website without clicking through to another page — exit rate measures the percentage of people who exited on a page after viewing others on the site.
An exit rate shows a business which webpages are potentially driving visitors away. For example, if a number of customers are landing on a brand’s homepage, then navigating to a particular product page, only to exit the site altogether, the business could take a close look at that product page: Is the product information on that page compelling, consistent, and accurate? Are the images, videos, or graphics on that page working properly? Is the page loading quickly, and does it give consumers the information they need?
By answering questions the exit rate can pose, the business could make adjustments to the site or send marketing campaigns about that specific product to re-engage consumers who left.