Email remarketing is the practice of gathering data about a customer base and using that information to create personalized or targeted email marketing campaigns.
Email remarketing uses a consumer’s online behavior to tailor email campaigns directly to them.
A business can collect this data by observing how consumers are interacting with them online, which could include how they’re moving through the buying journey, which webpages or buttons they’re interacting with most, which products they’ve bought or put in their online shopping cart, or how they’re engaging with the brand on social media.
They can then identify trends across consumer bases and use that information to personalize email ad campaigns by highlighting certain products, speaking directly to a consumer, or teeing up content that’s similar to what the consumer has already browsed.
Because consumers today are bombarded with online advertising, it’s easy for a brand to get lost in the crowd. Email remarketing is a great way to cut through the noise and re-engage customers, reduce shopping cart abandonment rates, and ultimately drive more sales.