Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
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Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
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Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
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Share secure, on-brand, and always up-to-date digital product catalogs.
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2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadEcommerce product reviews are written testimonials, often posted online, that share a customer's opinion and feedback about a particular product.
Bombarded with marketing assets on every channel they peruse, today's customers increasingly value recommendations from sources they trust. Ecommerce product reviews are opportunities for customers to share their thoughts, feelings, and opinions on products they've purchased from various brands. These reviews give other customers trusted information, enabling them to make more informed and confident purchases.
Because ecommerce product reviews are so critical to shoppers' buying journeys, it's critical for brands and retailers to enable review sharing on their websites and ecommerce platforms. Brands can even explicitly solicit reviews or incentivize shoppers to provide them to further engage existing customers and attract new ones.