Ecommerce chatbots are technologies — often powered by artificial intelligence and machine learning — that facilitate a business’ engagement with its customers.
Ecommerce chatbots are a vital part of the larger conversational commerce trend, in which businesses create a number of channels — chatbots, voice assistants, messaging, etc. — that customers can use to engage businesses.
These options provide convenient, easy ways for consumers to receive the right customer service at the right time. And when artificial intelligence (AI) powers these options, the business can save critical time and money while still providing a positive customer experience.
Ecommerce chatbots are messaging services powered by AI that facilitate the buying process online. They can answer customers’ questions, provide product recommendations, or display product reviews to help consumers make an informed purchasing decision.
When it’s integrated into a point-of-sale (POS) system, the ecommerce chatbot can even facilitate the transaction itself. In this way, the chatbot frees up the sales rep’s time but helps build loyalty with the consumer.