An e-retailer is a business that sells products to consumers or other businesses online.
To sell products via the internet, e-retailers set up entire purchasing pathways and ecommerce presences. That involves having an engaging website, a robust digital marketing strategy, an ecommerce platform, and a consistent presence across all online channels.
Cohesive branding is essential to the e-retail landscape, as consumers today have countless online options.
Given the booming online marketplace, many traditional brick-and-mortar retailers have established e-retail systems via their websites to capture larger consumer bases that are increasingly turning to the internet to buy the things they want and need.
E-retail gives consumers the convenience, ease, and speed they want in their shopping experiences today.
Because e-retail happens online, businesses can effectively track consumer behavior, engagement, and purchases to glean insight into how they’re interacting with the business. This data can help e-retailers tailor their online marketing to their customers, improving retention and attracting new online business.