Dynamic Remarketing

What Is Dynamic Remarketing?

Remarketing is the process of targeting sales and marketing assets to consumers who have previously engaged with a brand, either by perusing their sales channels or making a purchase. Dynamic remarketing responds to and connects with customers' unique needs, interests, and behaviors, sending more personalized messages to reengage them.

Some platforms like Google offer dynamic remarketing technologies that automatically create and send ads on brands' behalf, saving brands significant time and costs they'd otherwise spend on manual data collection and asset creation.

If a customer previously browsed camping tents on a sports retail ecommerce site, for example, dynamic remarketing systems could serve up ads with particular prices, images, and product descriptions for those specific tents.

By connecting directly with a customer's buying behavior and interests, dynamic remarketing ads are more likely to drive conversions.