Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
Learn MorePIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Customer Blog
Gain the latest tips, industry trends, and actionable ecommerce insights.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadDistributors are individuals who work directly with manufacturers, wholesalers, and retailers to move products through a supply chain.
Distributors are a crucial part of the supply chain, as they serve as a bridge between manufacturers and retailers that sell products directly to consumers.
They’re similar to wholesalers but with some key differences. Where wholesalers purchase bulk quantities of products and sell them to retailers, distributors play a more strategic role, typically by entering into a contract with a manufacturer, promoting products, educating resellers, and selling to retailers within a specific region or market.
In this strategic role, a distributor reduces the time, energy, and money that a manufacturer would spend building relationships with a retailer and that a retailer would spend managing inventory across manufacturing sites.
Because a distributor is tapped into a specific region or market, they can also help their partners expand, promote their products to a broader network, and handle region-specific laws and regulations.