PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
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Directional cues are visual design elements on a webpage that guide the user’s attention to the most important parts of the page, such as a conversion button.
Cohesive, dynamic web pages can attract and retain visitors, but directional cues can help influence them to take an action, pay attention to a critical area of the page, or interact with a certain element (like a button). These cues range from explicit to implicit and are strategically placed within the page to guide the visitor’s attention.
Visitors — or potential consumers — engage with directional cues on nearly every web page, but they often do so subconsciously. Arrows, lines, and pointing are all explicit directional cues that typically direct visitors to a certain part of the page. In most cases, this would be a button that leads to purchasing options, a sign-up form, or other converting elements.
Implicit directional cues include color contrast, typographical hierarchy, or models’ eyes looking toward the key element of the page. In ecommerce, these cues help engage consumers and lead them ever-closer to purchasing a product.