Cyber Monday is an unofficial online shopping holiday that occurs the Monday after Thanksgiving each year and involves significant deals and discounts on ecommerce products.
In the U.S., Cyber Monday is the largest online shopping day of the year and began as a reaction to the brick-and-mortar equivalent of Black Friday. Occurring the Monday after Thanksgiving, Cyber Monday encourages shoppers to support ecommerce businesses by offering them significant discounts, promotions, and deals on online products.
For shoppers, Cyber Monday offers a more accessible version of Black Friday, where consumers can find, browse, and purchase products online from the comfort of their homes.
For businesses, the unofficial holiday generally results in a significant sales boost. To make the most of Cyber Monday, ecommerce businesses need to have a clear plan of action for promoting discounts, fielding large amounts of orders, and fulfilling orders quickly and efficiently. This process involves having robust marketing and an effective inventory management plan in place. Because competition is stiff around Cyber Monday, businesses can stand out with compelling, engaging content.