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    Customer Relationship Management (CRM)

    Customer relationship management (CRM) is a business approach that encompasses all of the strategies, practices, processes, and technologies that brands and retailers use to optimize interactions with consumers.

    What Is Customer Relationship Management (CRM)?

    The main principle that underlies customer relationship management is creating personalized and engaging experiences for customers throughout the buying journey — from discovery to purchase to loyal advocate. CRM can employ a multitude of strategies, but social media, software-as-a-service (SaaS) technologies, data analytics, and direct-to-consumer (DTC) marketing are considered increasingly important elements. By creating compelling, memorable, and personalized experiences for your customers, you can differentiate your organization in a crowded marketplace.

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