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    Cost Per Action (CPA)

    Cost per action (CPA) is an online advertising pricing model in which advertisers pay for a specific action taken by a prospective customer through a campaign, channel, or website.

    What Is Cost Per Action (CPA)?

    Cost per action (CPA) allows brands and retailers to be strategic in their approach to marketing and advertising campaigns, as the model only charges for ads when a certain action is completed — such as signing up for a newsletter or making a purchase. The cost per action (CPA) model helps you measure the costs relative to the return on investment (ROI) of your conversion-related activities across different marketing channels, ultimately empowering your team to gain visibility into the success of your marketing efforts.

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