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    Cost Per Action (CPA)

    Cost per action (CPA) is an online advertising pricing model in which advertisers pay for a specific action taken by a prospective customer through a campaign, channel, or website.

    What Is CPA?

    CPA allows brands and retailers to be strategic in their approach to marketing and advertising campaigns, as the model only charges for ads when a certain action is completed — such as signing up for a newsletter or making a purchase. This model helps you measure the costs relative to the return on investment (ROI) of your conversion-related activities across different marketing channels, ultimately empowering your team to gain visibility into the success of your marketing efforts.

    Salsify & the Future of Shopping

     

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