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    Conversion Rate Optimization (CRO)

    Conversion rate optimization (CRO) is the process of optimizing the shopping experience of your website to help improve user engagement and encourage visitors to take desired actions.

    What Is Conversion Rate Optimization (CRO)?

    CRO is the process of leveraging data to improve your website experience and meet ecommerce goals. This often involves experimentation among different stages, including data analysis, A/B testing, and implementation — each of which may have different goals across industries. Undergoing this process empowers you to identify approaches for optimizing content.

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