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    Conversion Rate

    A conversion rate measures the ratio of users who completed a certain interaction, allowing teams to gain insight into the performance of a website or app.

    What Is a Conversion Rate?

    Conversion rates are a metric you can use to assess the success of certain ad campaigns or, more broadly, user engagement across your website. These insights can help guide future marketing decisions to drive business goals. The calculation for conversion rates is fairly simple: Take the number of user conversions and divide this number by the total ad interactions or purchases that can be associated with the conversion during a certain time period, and then multiply that number by 100%. Conversion rates are especially useful as you can measure very specific content types, such as overall conversion rate, relating to website traffic, as well as page-level, campaign-level, and individual ad-specifc conversion rates to garner meaningful performance data for your ecommerce platform.

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