CommerceXM
CommerceXM Platform
ProductXM
SupplierXM
CommerceXM Network
ServicesXM

CommerceXM

Combine speed and access with the ability to govern and control core data and product information.

Learn More

Salsify Product Experience Management

Empowering brands to manage, syndicate, and optimize product content at scale.

Learn More

Salsify Supplier Experience Management

Empowering retailers to collect, list, and enrich product content at scale.

Learn More

Salsify Commerce Experience Management Network

The leading commerce experience management solution and only unified and adaptive system of record.

Learn More

Salsify Services

Maximize success with service offerings designed to deliver measurable results.

Learn More
Products and Capabilities
Activation
Enhanced Content
Automated Insights
Digital Catalogs
DTC
Orders & Inventory
Product Information Management
Product and Capabilities
Product Listing
Content Enrichment
Product and Capabilities
Partner Solutions
Connectors
GDSN
Open Catalog

Learn how the Salsify CommerceXM Platform works as the foundation for every Salsify solution.

Learn how Salsify ProductXM empowers brands to win on the digital shelf.

Learn how Salsify SupplierXM empowers retailers to win on the digital shelf.

Learn how the Salsify CommerceXM Network brings brands and retailers together.

Product-Content-Activation-icon-white-01
Salsify Activation

Syndicate and publish product content to any consumer touch point.

Learn More
Enhanced-Content-icon-White-01
Salsify Enhanced Content

Enrich and optimize product pages to create engaging shopping experiences.

Learn More
Automated-Insights-Icon-White-01
Salsify Automated Insights

Close the loop on product performance with measurable analytics.

Learn More
Digital-Catalog-Icon-white-01
Salsify Digital Catalogs

Keep product data organized and up to date.

Learn More
D2C-Commerice-Icon-White-01
Salsify DTC

Manage product data on brand-owned ecommerce platforms.

Learn More
Orders-Inventory-Icon-03-01
Salsify Orders and Inventory

Integrate the fulfillment data exchange necessary for marketplace selling.

Learn More
PIM-Icon-White-03
PIM

Manage product information and optimize it for success across every channel.

Learn More
Product-Listing-Icon-White-01
Salsify Product Listing

Collect all of the data needed to list products quickly and accurately.

Learn More
Content-Enrichment-Icon-white-01
Salsify Content Enrichment

Collect the high-quality content necessary to optimize ecommerce experiences.

Learn More
Partner-Solutions-Icon-White
Salsify Partner Solutions

Leverage the best network of essential service and solution providers in the industry.

Learn More
Connectors-Icon-White-01
Salsify Connectors

Establish direct connections to efficiently collaborate and publish superior product experiences.

Learn More
GDSN-Icon-White
Salsify GDSN

Manage and syndicate GDSN operational data alongside other product data and marketing content.

Learn More
Open Catalog icon
Salsify Open Catalog

Drive collaboration between brands and retailers with a free, open, and standardized product catalog.

Learn More
Solutions
Salsify Solutions

Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.

Salsify for Brand Manufacturers

Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Salsify for Retailers

Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify for Distributors

Empowering retail distributors to manage unique ecommerce product data management needs.
Why Salsify
Why Choose Salsify

Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.

Origin (Our) Story

Learn why Salsify was founded and explore our vision for the future of commerce.
The Digital Shelf

Unpack everything you need to know about the digital shelf.
Our Partners

Partner with Salsify and join the top global retailers, technology platforms, agencies, and consultancies.
Company
Company

​​Salsify drives results for customers worldwide, empowering them to win on the digital shelf.

Executive Team

Meet the Salsify executive team, and learn how they ​​help our customers succeed.
Press

Explore the latest Salsify news and media announcements.
Careers

Discover your next career opportunity, and help Salsify shape the future of commerce.
Resources & Tools
Resources & Tools

Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.

Resource Library

Explore our resource library to get everything you need to win on the digital shelf.
Blog

Read our blog to get actionable insights for navigating changing markets and industry demands.
Engineering Blog

Read our engineering blog to get helpful developer resources and insights.
Reports

Download our reports to access the latest cutting-edge industry data and research.
On-Demand Webinars

Watch our on-demand webinars to gain expert advice and tips from our community of industry leaders.
Events

Register for our upcoming in-person and virtual events to connect with other industry insiders.
Product Updates

Review the latest Salsify product updates to explore our latest innovations.
Knowledge Base

Investigate our knowledge base to build your Salsify skills and understanding.
API

Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Request Demo
    Request Demo

      Click-Through Rate (CTR)

      In digital marketing, the click-through rate (CTR) is an indicator of the effectiveness of a campaign as measured by the percentage of users who click on an advertisement.

      What Is a CTR?

      The CTR can be a valuable measure in comparing the success of advertising campaigns. Marketing teams may reference this metric to analyze product data to assess the performance and relevance of a particular ad, email campaign, or landing page. It can be calculated by determining the number of users who click on a link relative to the total number of times the ad is presented, which is commonly known as impressions. 

      CTR is considered an essential digital metric for benchmarking the success of your ecommerce brand. It also contributes to understanding your brand’s product search rank visibility. However, keep in mind that a CTR of a single campaign cannot necessarily provide definitive conclusions of the effectiveness and impact relative to brand positioning. By analyzing this metric among a broad data set, you will gain a more detailed picture of which campaigns and channels are most successful in achieving results.

      Salsify & the Future of Shopping

       

      Related Terms

      Related Resources

      On-Demand Webinar

      Winning Expert Strategies To Compete on Amazon

      As more brands and retailers expand their presence across the digital shelf, competition for ...

      Read More
      Ebook

      The Content Advantage: How Product Page Improvements Help Brands Succeed on Amazon

      Salsify analyzed more than 14,000 product detail pages across Amazon.de, Amazon.co.uk, and ...

      Read More
      Case Study

      Petco Uses Enhanced Content to Optimize Its Product Content Strategy

      The leading pet supply chain empowers vendors to drive growth by optimizing enhanced content ...

      Read More
      On-Demand Webinar

      Make the Most of your Lowe’s Enhanced Content using Salsify

      Listen to experts from Salsify and Lowe’s as they discuss how the hardlines industry is evolving ...

      Read More
      Video

      Salsify Insights: Content Module

      Ensure your content is continually optimized with Salsify's Content Insights. This video ...

      Read More
      Video

      Salsify Insights: Box Buy Module

      Defend your brand from 3Ps, competitors, and retailers with Salsify's Buy Box Insights. ...

      Read More
      Video

      Mini Tour: Salsify Enhanced Content

      Take a tour of Salsify Enhanced Content. See how brands can create and send below-the-fold ...

      Read More
      Video

      Mini Tour: Salsify PIM

      Take a tour of Salsify's PIM. Brands can manage their product information and optimize it across ...

      Read More
      Video

      Salsify for Social Commerce

      Watch this video to see an overview for Salsify for Social Commerce. With Salsify, social teams ...

      Read More

      See Salsify in Action

      Bring your team, tools, and data together to launch high-impact inbound marketing campaigns in less time.

      Request a demo