Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
The buying journey is the path a consumer takes in the process of deciding to purchase a product or service.
For consumers, the buying journey comprises the following stages:
Brands are tasked with creating personalized content that corresponds to the customer’s journey at each of these stages, which will nurture interest in their products.
Brands that seek to meet the needs of their customers will focus on providing detailed product content at each stage of their buying journey.
This approach can be achieved through omnichannel marketing strategies, focusing on solutions and education, including webinars, ebooks, analysis reporting, and case studies. It can also incluse providing retail partners with up-to-date product information to ensure that when consumers are ready to purchase your product, the experience will be seamless and personally tailored to their journey.
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